gareth pugh, SHOWstudio.

gareth pugh is a genius! i love the use of symmetry in this video and the fact the models against a white background so the garment is the vocal point of the shot however including graphics and subtle highlights of color to add depth and interest to the video..
i like the choreography of the video as well as she draws the viewer in with her artistic movements and at the same time shows how the clothes move on the body. I like the music as well as it makes the video really intense and keeps you transfixed.